Notes

Switch by Chip and Dan Heath – Summary

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This article contains my book notes for Switch by Chip and Dan Heath. ((Chip Heath and Dan Heath. 2010. Switch. Crown Business.)) Summary (What You Need to Know) Your brain is like an elephant with a rider perched on top. The rider does the planning and analyzing. The elephant provides the emotional energy. To create […]

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Mindset by Carol Dweck – Summary

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For twenty years, my research has shown that the view you adopt of yourself profoundly affects the way you lead your life. – Carol Dweck ((Dweck (2006). Mindset: The New Psychology of Success. Ballantine Books.)) That is the central message in Carol Dweck’s book, Mindset: The New Psychology of Success. Dweck and her colleagues’ research has […]

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